January 22, 2013

Reserve your Mailbox Today

Last month we shared a video demo of Mailbox, the email app our startup has been quietly working on for the better part of a year. The response has been incredible. In the first 24 hours our homemade video was viewed over a quarter million times, and requests for access have been pouring in ever since. Clearly we’re not the only people out there who want a better inbox.

We can’t wait to put Mailbox in the hands of everyone who wants to use it in the coming weeks. But we need to be careful about how we do that because this is email and email has to be reliable. Mailbox depends on servers in the cloud in order to deliver email as fast as possible to the phone, support push notifications, and facilitate email snoozing. While we’ve designed our system to handle lots of users, we want to be careful not to add everyone at the same time.

In order to ensure that people using Mailbox have a reliable and lightning-fast experience, we’re going to follow the path of services like Gmail, Pinterest, and Spotify and use reservations to control the flow of new accounts. We’ve decided that the best way to do this is with as much transparency as possible, so our system is really simple: reserve your Mailbox today if you haven’t already, and once the app is in the App Store, we will begin filling reservations on a first-come, first-served basis. If you already signed up, you should receive a confirmation from us today or tomorrow. If you haven’t reserved your Mailbox yet, you can sign up now.


We’re doing everything we can to bring Mailbox to everyone who wants it, but we’re going to need your help to make this work. We’re a small startup, and transforming email is a big, big challenge. Along with your feedback and excitement, we ask for your understanding and patience. Make sure you’ve reserved your Mailbox, and encourage friends and colleagues who you think might like the app to reserve their spots in line, too. In the meantime, we’ll work as hard and as fast as we can to get Mailbox out into the world as soon as possible.

The Mailbox Team